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Two local experts hired to manage new community website

Contact: Robert Pierce 734-475-1145

For Immediate Release - April 20, 2011

CHELSEA, MICHIGAN - The Chelsea First Steering Committee has hired two local web designers to manage the transition and completion of the new www.chelseamich.com website. Chelsea residents Leslie Surel and Emily Penix joined the Chelsea First team in March as Directors of Web Marketing.

“We’ve received a lot of positive input from the community about this project, and one our highest priorities has been to ensure we keep it up-to-date for the long term.” says Pat Cleary, chair of the Chelsea First committee. “We are very happy to announce that we have two highly qualified individuals who not only have the management and technical expertise needed, but also a first hand knowledge of Chelsea.”

Surel, owner of Surelutions and Things To Do In Chelsea, and Penix of The Whole Brain Group are working closely with the team at Pryor Design to finalize all the aspects of the development and content of the website. Once the site is up and running, Surel and Penix will continue to manage and promote content. They will share responsibilities for updating stories, reviewing listings, managing advertising, designing ads and providing a point of contact for the community on a weekly basis.

The website, www.chelseamich.com, will include a directory of all businesses and organizations in Chelsea, a comprehensive community calendar, and visitics, a unique trip planning tool for visitors to the city. Bob Pierce, Executive Director of the Chelsea Chamber of Commerce, said, “This new website will be the definitive website for all of Chelsea. It will provide a one stop web experience for visitors and residents alike. ” The website is on schedule for a June 1, 2011 launch. In the meantime, visitors can go to the website to sign up for the email list to stay informed about upcoming announcements and community happenings.

“I’m really excited to be part of this project,” says Surel. “I consider this website to be something like a next generation of Things To Do In Chelsea. It’s inspiring to see the dedication, brainpower and support of so many individuals working together to make this happen. With everyone from business owners to nonprofit leaders to the city and chamber of commerce, we have the means to make this an amazing resource for Chelsea.”

Surel has lived in Chelsea for more than 10 years, and is perhaps best known in the area as founder of the Things To Do In Chelsea website (www.chelsea-mi.com). She also owns the local web design company Surelutions, and has works closely with numerous organizations and businesses including the Chamber of Commerce, Silver Maples of Chelsea, Chelsea Community Hospital, and Chelsea Festivals. Surel is also a board member at Chelsea Center for the Arts, and member of the SRSLY steering committee. Leslie lives in Chelsea with her husband Mike and their two children, who attend Chelsea schools.

Penix, a project manager and graphic designer with The Whole Brain Group in Ann Arbor, has worked with business owners to build successful brands and marketing plans. She's looking forward to using that professional knowledge and experience to promote her hometown.

"The exciting part is that each and every business owner who is a part of this site will gain traffic and publicity to their business, organization, or event through the work that we'll do," Penix said. "Leslie and I are thrilled to have the chance to bring our expertise into the community.” 

Penix grew up in Chelsea and is a graduate of Chelsea High School. She received her Bachelor of Fine Arts from Michigan State University and has worked professionally in design for over 10 years. She has also worked with Chelsea company, TorranceLearning on their award winning eLearning courses. Penix lives in Chelsea with her husband and two dogs.

Chelsea First is a public and private sector collaboration intended to position Chelsea, Michigan as the leading choice for visitors, businesses and families seeking to relocate to the area.  More information can be found at www.chelseamichamber.org/chelseafirst